Main Story

Main Story is a brand for children aged 2-14 years. Everything is designed in the UK, produced in Portugal and then fulfilled from our warehouse in the Netherlands. We produce clothes for the creative, imaginative, playful world of children. We believe in the importance of the arts, principles of good design and responsible clothing.

Our collections draw on inspiration from the world of art & design. Each piece is designed to be comfortable, and provide ease of movement, using only soft natural fabrications, and organic qualities where available. Pieces that we hope you will pass on to be worn some more after they no longer fit.